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name : helper-markup.php
<?php
if( ! defined( 'ABSPATH' ) ) {  exit;  }    // Exit if accessed directly


/*
 *
 *
 * $args: context (string), echo (boolean) and post_type (string)
 */
if( ! function_exists( 'avia_markup_helper') )
{
	/**
	 * Returns the schema.org markup based on the context value.
	 *
	 * @since ????
	 * @param array $args
	 * @return string
	 */
    function avia_markup_helper( $args = array() )
    {
		$args = array_merge( array(
									'context'		=> '',
									'echo'			=> true,
									'post_type'		=> '',
									'id'			=> '',
									'custom_markup'	=> '',
									'force'			=> false
								), (array) $args );

		/**
		 * @since ????
		 * @param array $args
		 * @return array
		 */
		$args = apply_filters( 'avf_markup_helper_args', $args );

		// dont show markup if its deactivated. markup can still be enforced with args['force'] = true;
		if( 'inactive' == avia_get_option( 'markup' ) && $args['force'] === false )
		{
			return;
		}

        if( empty( $args['context'] ) )
		{
			return;
		}

        // markup string - stores markup output
        $markup = ' ';
        $attributes = array();

        //try to fetch the right markup
        switch( $args['context'] )
        {
            case 'body':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/WebPage';
                break;

            case 'header':
                $attributes['role']      = 'banner';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/WPHeader';
                break;

            case 'title':
                $attributes['itemprop'] = 'headline';
                break;

            case 'avia_title':
                $attributes['itemprop'] = 'headline';
                break;

            case 'description':
                $attributes['itemprop'] = 'description';
                break;

            case 'nav':
                $attributes['role']      = 'navigation';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/SiteNavigationElement';
                break;

			case 'faq_section':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/FAQPage';
                break;

			case 'faq_question_container':
				$attributes['itemscope'] = 'itemscope';
				$attributes['itemprop']  = 'mainEntity';
                $attributes['itemtype']  = 'https://schema.org/Question';
				break;

			case 'faq_question_title':
				$attributes['itemprop']  = 'name';
				break;

			case 'faq_question_answer':
				$attributes['itemscope'] = 'itemscope';
				$attributes['itemprop']  = 'acceptedAnswer';
				$attributes['itemtype']  = 'https://schema.org/Answer';
				break;

            case 'content':
                $attributes['role']     = 'main';
                $attributes['itemprop'] = 'mainContentOfPage';

				if( is_singular( 'post' ) )
                {
                    unset( $attributes['itemprop'] );
                }

                //* Blog microdata
                if( is_singular('post') || is_archive() || is_home() )
                {
                    $attributes['itemscope'] = 'itemscope';
                    $attributes['itemtype']  = 'https://schema.org/Blog';
                }

                if( is_archive() && $args['post_type'] == 'products' )
                {
                    $attributes['itemtype']  = 'https://schema.org/SomeProducts';
                }

                //* Search results pages
                if( is_search() )
                {
                    $attributes['itemscope'] = 'itemscope';
                    $attributes['itemtype'] = 'https://schema.org/SearchResultsPage';
                }
                break;

            case 'entry':
                global $post;

                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/CreativeWork';

                //* Blog posts microdata
                if( is_object( $post ) && 'post' === $post->post_type )
                {
                    $attributes['itemtype']  = 'https://schema.org/BlogPosting';

                    //* If main query,
                    if ( is_main_query() )
					{
                        $attributes['itemprop']  = 'blogPost';
					}
                }
                break;

            case 'phone':
                $attributes['itemprop']  = 'telephone';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/LocalBusiness';
                break;

            case 'image':
				$attributes['itemprop']  = 'image';
				$attributes['itemscope'] = 'itemscope';
				$attributes['itemtype']  = 'https://schema.org/ImageObject';
				break;

            case 'image_url':
                $attributes['itemprop']  = 'thumbnailUrl';
                break;

            case 'name':
                $attributes['itemprop'] = 'name';
                break;

            case 'email':
                $attributes['itemprop'] = 'email';
                break;

            case 'job':
                $attributes['itemprop'] = 'jobTitle';
                break;

            case 'url':
                $attributes['itemprop'] = 'url';
                break;

            case 'affiliation':
                $attributes['itemprop']  = 'affiliation';
                break;

            case 'author':
                $attributes['itemprop']  = 'author';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                break;

            case 'person':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                break;

            case 'single_image':
                $attributes['itemprop'] = 'image';
                break;

            case 'author_link':
                $attributes['itemprop'] = 'url';
                break;

            case 'author_name':
                $attributes['itemprop'] = 'author';
                break;

            case 'entry_time':

                $attributes['itemprop'] = 'datePublished';
                $attributes['datetime'] = get_the_time('c', $args['id']);
                break;

            case 'entry_title':
                $attributes['itemprop'] = 'headline';
                break;

            case 'entry_content':
                $attributes['itemprop'] = 'text';
                break;

            case 'comment':
                $attributes['itemprop']  = 'comment';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/UserComments';
                break;

            case 'comment_author':
                $attributes['itemprop']  = 'creator';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                break;

            case 'comment_author_link':
                $attributes['itemprop']  = 'creator';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                $attributes['rel']  = 'external nofollow';
                break;

            case 'comment_time':
                $attributes['itemprop']  = 'commentTime';
                $attributes['itemscope'] = 'itemscope';
                $attributes['datetime'] = get_the_time('c');
                break;

            case 'comment_text':
                $attributes['itemprop']  = 'commentText';
                break;

            case 'author_box':
                $attributes['itemprop']  = 'author';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Person';
                break;

            case 'table':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Table';
                break;

            case 'video':
                $attributes['itemprop'] = 'video';
                $attributes['itemtype']  = 'https://schema.org/VideoObject';
                break;

            case 'audio':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/AudioObject';
                break;

            case 'blog':
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/Blog';
                break;

            case 'sidebar':
                $attributes['role']      = 'complementary';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/WPSideBar';
                break;

            case 'footer':
                $attributes['role']      = 'contentinfo';
                $attributes['itemscope'] = 'itemscope';
                $attributes['itemtype']  = 'https://schema.org/WPFooter';
                break;

           case 'blog_publisher':
                $attributes['itemprop']  = 'publisher';
                $attributes['itemtype']  = 'https://schema.org/Organization';
                $attributes['itemscope'] = 'itemscope';
                break;

			case 'blog_date_modified':
                $attributes['itemprop']  = 'dateModified';
                $attributes['itemtype']  = 'https://schema.org/dateModified';
                break;

			case 'blog_mainEntityOfPage':
                $attributes['itemprop']  = 'mainEntityOfPage';
                $attributes['itemtype']  = 'https://schema.org/mainEntityOfPage';
                break;

        }

        $attributes = apply_filters( 'avf_markup_helper_attributes', $attributes, $args );

        //we failed to fetch the attributes - let's stop
        if( empty( $attributes ) )
		{
			return;
		}

        foreach( $attributes as $key => $value )
        {
            $markup .= $key . '="' . $value . '" ';
        }

        $markup = apply_filters( 'avf_markup_helper_output', $markup, $args );

        if( $args['echo'] )
        {
            echo $markup;
        }
        else
        {
            return $markup;
        }
    }
}


if( ! function_exists( 'av_blog_entry_markup_helper' ) )
{
	/**
	 * @since ????
	 * @param int $id
	 * @param array $exclude
	 * @return string
	 */
	function av_blog_entry_markup_helper( $id , $exclude = array() )
	{
		if( 'inactive' == avia_get_option( 'markup' ) )
		{
			return '';
		}

		/**
		 * Modify which structured data you want to exclude from output
		 *
		 * @since 4.9.2.2
		 * @param array $exclude
		 * @param int $id
		 * @return array
		 */
		$exclude = apply_filters( 'avf_blog_entry_markup_helper_exclude', $exclude, $id );

		$logo = $logo_url = $logo_h = $logo_w = $url_string = '';
		$url_h = $url_w = 0;
		$post = get_post( $id );

		if( $logo = avia_get_option( 'logo' ) )
		{
			$logo = apply_filters( 'avf_logo', $logo );
			if( is_numeric( $logo ) )
			{
				$logo = wp_get_attachment_image_src( $logo, 'full' );
				if( is_array( $logo ) )
				{
					$logo_url = $logo[0];
				}
			}
			else
			{
				$logo_url = $logo;
			}
		}

		$thumb_id = get_post_thumbnail_id( $id );

		if( $thumb_id )
		{
			$url = wp_get_attachment_image_src( $thumb_id, 'full' );
			if( is_array( $url ) )
			{
				$url_string = $url[0];
				$url_w = $url[1];
				$url_h = $url[2];
			}
		}
		else
		{
			if( is_array( $logo ) )
			{
				$url_string = $logo[0];
				$url_w = $logo[1];
				$url_h = $logo[2];
			}
			else
			{
				$url_string = $logo;
				$url_w = 0;
				$url_h = 0;
			}
		}


		$author_name 		= apply_filters( 'avf_author_name', get_the_author_meta( 'display_name', $post->post_author ), $post->post_author );
		$publisher_markup 	= avia_markup_helper( array( 'context' => 'blog_publisher', 'echo' => false ) );
		$author_markup 		= avia_markup_helper( array( 'context' => 'author', 'echo' => false ) );
		$date_markup 		= avia_markup_helper( array( 'context' => 'blog_date_modified', 'echo' => false ) );
		$entry_time_markup 	= avia_markup_helper( array( 'context' => 'entry_time', 'echo' => false));
		$main_entity_markup = avia_markup_helper( array( 'context' => 'blog_mainEntityOfPage', 'echo' => false ) );
		$image_markup 		= avia_markup_helper( array( 'context' => 'image', 'echo' => false ) );

		$output = '';

		if( ! in_array( 'image', $exclude ) )
		{
			$output .= "
				<span class='av-structured-data' {$image_markup}>
						<span itemprop='url'>{$url_string}</span>
						<span itemprop='height'>{$url_h}</span>
						<span itemprop='width'>{$url_w}</span>
				</span>";
		}

		if( ! in_array( 'publisher', $exclude ) )
		{
			$output .= "
				<span class='av-structured-data' {$publisher_markup}>
						<span itemprop='name'>{$author_name}</span>
						<span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'>
							<span itemprop='url'>{$logo_url}</span>
						</span>
				</span>";
		}

		if( ! in_array( 'author', $exclude ) )
		{
			$output .= "<span class='av-structured-data' {$author_markup}><span itemprop='name'>{$author_name}</span></span>";
		}
		if( ! in_array( 'date', $exclude ) )
		{
			$output .= "<span class='av-structured-data' {$entry_time_markup}>{$post->post_date}</span>";
		}

		if( ! in_array( 'date_modified', $exclude ) )
		{
			$output .= "<span class='av-structured-data' {$date_markup}>{$post->post_modified}</span>";
		}

		if( ! in_array( 'mainEntityOfPage', $exclude ) )
		{
			$post_title = avia_wp_get_the_title( $post );
			$output .= "<span class='av-structured-data' {$main_entity_markup}><span itemprop='name'>{$post_title}</span></span>";
		}

		if( ! empty( $output ) )
		{
			$output = "<span class='hidden'>{$output}</span>";
		}

		return $output;
	}
}

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